Twitter's Blue Bird account is now facing a significant turning point.

The once untouchable Twitter account, Blue Bird's Tumbling Fortune, now stands at a monumental turning point.

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Blue Bird has experienced a significant decline in network usage and engagement, leading the company to seek new strategies for user retention and attraction.

Twitter's biggest market, the US, is projected to lose 8.2 million users in two years due to the platform becoming ‘less fun’ and less secure.

Twitter is now valued at $15 billion, a drop from the $44 billion Elon Musk paid for it in October 2022.

Its user base is decreasing with only 330 million monthly active users and even lower numbers in some markets.

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With more and more social media platforms entering the market, Blue Bird has seen its user base dwindle

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Analysts now question what direction Blue Bird should take to remain competitive and relevant in the digital space.

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